Wednesday, 13 April 2016


How is Netflix imperialising western culture in India ?
With almost all the marketable space around the world already occupied by MNCs (mostly based in USA) , marketers are looking for any inch of space available that they must’ve overlooked. Searching for this inch of space they come across a vast market still to be exploited . This place is called India .
With population of over billion people and 60% of which is termed as “youth” India is without a doubt any marketers paradise. India is a developing country and is in the age of digitalisation . It’s economy is booming and the living standard of the “haves” is getting better day by day . People have money and people want to spend it as well. The only  problem arises is that of cultural differences. For any company to establish a solid empire in this country , they have to adapt with the culture without losing their own essence and originality.
Some companies although had a different strategy. Instead of adapting to the Indian culture they thought of selling the western culture to the people of India which ultimately leads to the passage for selling of their products.
Selling the “American dream” is a nice way to say “imposing the American Culture”. Netflix is doing just that. Although they may or may not benefit from their business venture but it opens the door for numerous companies.
If they somehow get people of India to watch their T.V. series and movies they will destroy the cultural barrier and open new lines of business for the other big names like Nike , Tommy Hilfiger , Levi’s even Burger King.
So America has been doing this since early nineties but it has always been seen that some companies like Netflix often help in this agenda.    


Friday, 1 April 2016

Does media disseminates information or builds an opinion in the society ?
It’s quite obvious that the fundamentals of media lie in spreading of ideas, information and knowledge. Media basically comes from the word medium which implies media is just a mere transporter of the ideas and thoughts. It is not a creator or source of the message that it carries with it. That being said , media also can (may not) modify the message and its impact on the public.
Media plays a crucial role in culture shaping and development. So it’s quite contradictory that whether it’s just mere transporter or it affects the opinion of society as well.
To make things more clear there is a need to differentiate between media and the message it carries. It’s not the media that builds an opinion but it’s message that is being disseminated which does the job. So it’s safe to say that media is just a disseminator and it plays no part in influencing or changing people’s opinion. Media is just a tool which can be used in million different ways both good and bad depending upon the definition of good and bad.
Message and media works in conjunction , neither one can survive without each other. There’s no use of media if there is no proper message just like there is no use of message if we cannot spread it.
So to sum it up , the combination of these two becomes a potential influencer or opinion builder. The biggest industry benefiting from this collaboration is the advertising industry which uses media in a very smart way to propagate their ideas and values on people. For example Nike is one of the best example which bloomed with the proper use of the both. Nike in 1980’s was facing a fierce competition from Reebok and was trying to establish themselves in the fitness world. Nike changed their advertising approach and started capitalising on people’s emotion. Instead of marketing their product which in this case was the shoe they started selling the idea of fitness. They coined a slogan in 1988 “Just Do It” which is by far one of the most profitable tagline in the history. They introduced a culture of fitness and taking care of body. Just Do It directly speaks to the people which we can say influences them to train , in Nike’s of course. So Nike created a culture of fitness and made Nike a synonym to fitness. So basically “ Just Do it “ but in Nike’s. Nike used various of forms of media like print, T.V and now the internet too. So Nike understood that media will disseminate but they also understood the importance of the message they were disseminating . They were successfully able to find that sweet spot which ultimately influenced people.
So we can say that it media and message work alongside and it’s the message with media which builds opinion.


Thursday, 3 March 2016


Most people confuse the term innovative journalism with
doing anything outside the box with help of some new
technology . But understanding and creating the simplest
of things is the hardest thing to do. The irony of it.
This is where most of the media organisation go wrong.
They want to create complex product using a simplistic
approach.
Innovative journalism is not just a mere merge of technology and journalism. If that was the case it would be called technological journalism. Innovative journalism means successfully executing the task of disseminating information with help of new technology and delivering it in such a manner that the experience is as seamless as it can get. The use of technology can be high but that should not reflect in the product . The audience/reader should not feel like that they are dealing with something complex.
So finding that sweet spot is a difficult task and is something which still remains unresolved.
The future of innovative journalism is bright . What we have seen till now is just the first chapter.
So where do I see journalism 10 years from now?
I think journalism will still remain the same as it has always. But the experience will change. With technological advancement like hi-speed internet , cloud computing and possible artificial intelligence we can expect some great things in near future.
The coalition of media industry and IT industry can just be the best thing that ever happened to media industry .

We all know people read news not  for the information or they really care about some event  until or unless it affects them. Most of them just get pleasure from reading the news. It is a human nature that we enjoy disaster news more than progress news. So to get more of that pleasure we demanded pictures with news. Then we had videos. Now next step maybe to take the people in the real situation that happened with virtual reality. With help of various cameras and satellites we can almost record everything happening on earth. So if something happened then that thing can be saved on cloud storage and rest can be deleted after sometime. Now for example there was a bomb attack in London in a shop on oxford street. People would want to see what happened , how it happened and what’s happening there now? So they just have to wear virtual glasses and they can go and relive the moment without getting hurt . This same technology can be used to attend concert , attending speeches or sports event etc. Basically it can take you anywhere in the world with the capability of experiencing the past current and future.    

Sunday, 11 October 2015

Jurgen Klopp: Liverpool job is the biggest challenge in football


New Liverpool boss Jurgen Klopp has described the Anfield job as "the biggest challenge" in world football.
The 48-year-old German was appointed as Brendan Rodgers' successor on Thursday, signing a three-year deal worth £15m.
He takes over a side who are 10th in the Premier League with 12 points from eight games.
"I was never a guy for an easy way," Klopp told LFCTV. "This is the biggest challenge in football. It is the most interesting job in world football."
Klopp, who will be joined at Anfield by his former Borussia Dortmund assistants Zeljko Buvac and Peter Krawietz, continued: "I read in the papers it is a disaster, but we are only six points to the top position in the table.
"It is interesting that nobody is satisfied or patient. We have to think about what to change. That is my job.
"I know what I want. First I need to talk to the players to find a common way. We will find that and who wants to do what I propose.
"Whoever wants to do what I want can be a good friend of mine. And it is not so bad a thing to be a friend of mine."

'Problems to solve'

Play media
Jurgen Klopp: Liverpool's rock star coach
Rodgers led Liverpool to a second-place finish in 2014, but they managed only sixth last season.
Klopp, who won the Bundesliga twice and reached the 2013 Champions League final during his seven years at Dortmund, said: "I am here because I believe in the potential of the team.
"In this moment we are not the best team in the world, but who cares? We want to be the best team in the world in the future.
"There are problems, you need to solve them. We have good defenders, strikers and midfielders. The first game is at Tottenham [in the Premier League on 17 October]. We need to make a team for this game.
"You have to change from doubter to believer. We have to change our performance because nobody is satisfied at the moment."

Klopp facts

Born: 16 June 1967, Stuttgart
Playing career: Mainz (1989-2001)
Managerial career: Mainz (2001-08), Borussia Dortmund (2008-15), Liverpool (2015- )
Honours: (all with Dortmund) Bundesliga 2010-11, 2011-12, German Cup 2011-12, German Supercup 2008, 2013, 2014
Individual honours: German manager of the year 2011, 2012

Tuesday, 6 October 2015

Sergio Aguero 'out for a month' with hamstring injury


Manchester City striker Sergio Aguero is set for a month out with a hamstring injury suffered on international duty.
The 27-year-old, who scored five goals in City's win against Newcastle last weekend, lasted just 22 minutes of Argentina's defeat to Ecuador.
"I think I'll be a month without playing," Aguero told TyC Sports in Buenos Aires.
City's problems increased  as David Silva came off in Spain's 4-0 win over Luxembourg with a sprained ankle.
David Silva
The 29-year-old midfielder hobbled off early in the first half as a result of a challenge by midfielder Lars Gerson. Spain manager Vicente del Bosque said he had no timeline on a return for Silva.
Aguero could miss four Premier League games - including the first Manchester derby of the season on 25 October - and two Champions League fixtures against Sevilla.
His absence leaves City with just Wilfried Bony as a recognised central striker, with youngster Kelechi Iheanacho in reserve.

Sunday, 4 October 2015

Sam Allardyce: New Sunderland boss had doubts about job

New Sunderland boss Sam Allardyce says he had reservations about taking the job on but the lure of the challenge convinced him to accept.
The 60-year-old succeeded Dick Advocaat on Friday, taking charge of a club lying 19th in the Premier League, five points from safety.
"It is in my blood. The challenge is something I need. It is almost an addiction," said Allardyce.
"Waking up and coming in here, it's not work really."
Allardyce is the 13th man to take charge of Sunderland on a permanent or caretaker basis in the last 13 years and is under no illusions over the size of the task.

Sam Allardyce's Premier League record

GamesWinDrawLossForAgainstWin %
Bolton
226
80
66
80
275
301
35.4
Newcastle
21
7
5
9
27
33
33.33
Blackburn
76
26
21
29
86
108
34.21
West Ham
114
35
28
51
129
151
30.7
Total
437
148
120
169
517
593
33.87
"It is a big challenge," he said. "Even at this early stage of the season it is clear we are in trouble.
"The fact that we have 30 games will be as important as anything else because it may take the vast majority of them to get safe. It can take such a long time to catch up.
"My job is hopefully not to get into that panic and fear zone where there are a few games left and if you don't win, you get relegated. I have some time now to try and sort that out as quickly as I can."
When asked if there were any reservations about taking on the job given the turnover of managers in recent years, Allardyce said: "Yes, I think there was."
But he stressed a "key element" of taking the job on was a belief he could work with owner Ellis Short to make the club successful.
"I'm not saying we're going to be friends, I'm not saying we're not going to disagree. But what I am saying is we're going to try and make the right decisions for the benefit of the club," he added.

Saturday, 3 October 2015

Djibril Cisse: Ex-Liverpool striker questioned over sex tape plot


Former Liverpool and France striker Djibril Cisse has been released by police following his arrest over a sex tape extortion plot.
Cisse was one of four people held by police over an alleged attempt to blackmail an international footballer.
The ex-Sunderland and QPR forward, 34, was questioned because he knew the others involved, police said.
French prosecutors said Cisse was not thought to be an instigator of the conspiracy.
An official said the attempted extortion - an offence which carries a minimum five-year sentence - involved video footage of sex that had been recorded on a mobile phone.
The alleged victim has not been identified by the authorities "out of respect for their private life", reported Associated Press news agency.
Cisse joined Liverpool from Auxerre for a then club-record fee of £14m in 2004. He scored 24 goals in 79 appearances for the Merseyside club - winning the Champions League and the FA Cup - before leaving in 2007.
He then returned to the Premier League with Sunderland in 2008, netting 11 goals during a season-long loan, before signing for QPR in January 2012, for whom he scored 10 goals in an 18-month spell.
Cisse, who was released by Ligue 1 side Bastia in the summer, also scored nine times for France in 41 appearances.